Problem

Post secondary institutions in Canada were too dependent on International students from Asia, particularly China and India.

Scope

EBI offered a route to break into non-traditional markets through its own offices in the US and in the Caribbean as well as through its contacts in West Africa.

Outcome

EBI was the first organisation to bring teams of Canadian recruiters to New York and the USA. The Canadian gov’t has since established recruitment fairs. EBI was able to funnel students from West Africa and the Caribbean to Canadian post secondary institutions