EBI’s Mission
We are committed to achieving sustainable businesses in youth tourism and student travel worldwide by helping them adapt their leadership and operations to safety requirements and opportunities.
We provide total end-to-end solutions by integrating Safety and Security Standards in a comprehensive Quality Assurance system to ensure customized Travel Risk Management. As a premier Canadian-based international consultancy service, we offer individually and collectively, value-for-money expertise in youth tourism leadership and management. We are leading initiatives at the international level to develop reliable and realistic youth tourism and student travel standards and policies aimed at providing safe, secure and unique customer experiences for young travellers worldwide.
OUR SERVICES
CONSULTING SERVICES
Formulate the business case for travel safety and risk management and develop a strategy for your business or organization.
ORGANIZATIONAL CHANGE MANAGEMENT
Do you have a problem in your organisation? Do you think your team is maximizing its potential? Or does your organization’s problem lay within task-oriented activities or is the problem process oriented? We look at your organisation, identifying where problems lie and then coming up with solutions to fix them.
CORPORATE COMMUNICATIONS
We create communication strategies that enhance your ability to resolve conflicts, align an executive strategy cross-functionally, and generate a higher return on investment.
COMMUNITY DEVELOPMENT
Youth tourism, according to the UNWTO, is the fastest-growing segment of the tourism industry. Implementation of youth hostels and student residences has been succesfully used by local communities for community development in many parts of the world. Hostels in Niagara Falls, Brussels, and Mexico City have demonstrated that young travellers are helping revitalize neighbourhoods through their enthusiasm for local buying which supports and attracts small businesses in the community.
EBI’s approach to community development is based on the 27 criteria of ETIS (the European Tourism Indicator System )
DESTINATION DEVELOPMENT & MARKETING
The EBI team, starting with Roger Charles and Joel Marier, but encompassing the full team, brings global marketing expertise and infrastructure development understanding (hotels, youth hostels, historical sites, botanical gardens etc.) to the DMOs and businesses seeking to enhance their profile in the global market place. We work with all the stakeholders in DMOs to ensure that there is a total buy-in from those who ultimately have to deliver the product and see growth in their respective tourism destination.
We have worked with a range of different DMOs, including the Destination Canada, Destination BC, British Tourism Authority, BETA and the World Tourism Organisation.
Strategic planning and development
Our clients have ranged from large educational institutions like University of Toronto to small not-for-profits like the Canadian Earth Institute. We have consulted on international student recruitment through strategic planning and development brought on by change dynamics in the marketplace. Our expertise in consulting is focused on tourism and travel industry as well as the educational sector.
DIGITAL MARKETING
EBI provides advisory services on using content, channels, and analytics to drive visitors and convert them into customers.
Executive travel safety storytelling
Executive Safety Standards Stories are some of the most powerful and underutilized tools in the arsenal of change towards more secure travels. But they must be shared to make an impact. EBI has developed a program to assist leaders in developing and sharing their stories as a tool for organizational transformation, and for creating a more travel safe environment. The program can include individual leaders, an entire executive team, or divisional leadership.
ADVISORY BOARD
The EBI team brings an independent orientation, providing advice with objectivity and within the bounds of ethical behaviour. We bring the skills set and qualifications in the specific management areas: Strategy, Risk Management and Marketing. Our breadth of knowledge allows us to understand if the problem arises from beyond the specific area of expertise wherein which we are focused.
EBI takes a 360 degree perspective when it undertakes a governance review for its clients. It seeks to understand both the perceived needs of the stakeholders and management, but as importantly, strives to understand the underlying motivation of the participants. We then analyse these motivational issues in the context of the legal, ethical and fiduciary requirements and responsibilities of the governing bodies before we make concrete recommendations.
TRAINING
Formulate the business case for travel safety and risk management and develop a strategy for your business or organization.
Risk Management
Continuous successful control and minimization of potential school trip hazards and risks require ongoing management commitment. While the core focus is field trips, the core processes apply to all travel beyond the school or institutional grounds. Our experience at EBI Educational Group Inc has taught us that without the ongoing commitment of management to risk mitigation, the introduction of control procedures might be successfully implemented initially, but they are not likely to last long.
Travel Safety
Our consultants can provide individual or small group training, either on site or remotely, by conference or workshop on international travel standards and implementation process.
SPEAKING
Formulate the business case for travel safety and risk management and develop a strategy for your business or organization.
Harnessing the power of Travel Risk Management Certification
EBI Group through its vice President, Joel Marier, is involved in the ISO committee (31030-2022) in developing global standards for travel risk management. Working with representatives from around the world, Joel helps to design and develop global policies and procedures that can ultimately lead to Travel Risk Management Certification. EBI brings this global expertise to your company or organisation to help you meet the requirements for TRM Certification.
Travel Safety Panel
Joel Marier is also the Travel Safety Panel of WYSE Travel Confederation. WYSETC is the world’s most powerful and extensive network of youth and student travel professionals, consisting of more than 600 members from 70 countries. Members of WYSE Travel Confederation collectively serve over 40 million young travellers a year and are the leaders in the unique types of travel products and services that young people utilise. EBI Group, through Joel Marier, ensures that we are up to date on the challenges in the youth and student travel industry and we advise that same industry on the fundamentals of risk management in the relevant sectors. EBI Group offers that same insight whether you are a member of WYSETC or not, and whether you are a big or small company.
Youth tourism - next generation
From culinary experiences to accomodation and airplane preferences, Millenials and Gen-Z travelers inspire speculation about the future of the travel industry. EBI speakers will provide your audiences with interesting information about youth travel trends and new practices.
Online Reputation
Let's talk about Positive Review Campaigns, Online Optimization and Review Responses and their importance for your travel business.
FACILITATING
Formulate the business case for travel safety and risk management and develop a strategy for your business or organization.
Coaching
Whether it is to help your organization achieve internal goals or consult the community for a specific project, our consultants can host meetings, focus groups, workshops, conferences, seminars, symposiums, etc., on-site or online, in French, English, Spanish, Mandarin, Hebrew, Romanian, and Swahili.
Travel Safety International standards
EBI provides strategic facilitating services and assists to developing an action plan to implement travel safety international standards and foster collaboration among individuals and departments. We also assist you in the implementation of strategies that enhance your ability to improve your reputation.
Digital transformation
We team up with you to reimagine your business or organisation in the digital age. Together, we go through the process of using digital technologies to modify - or create new - business processes, culture, and customer experiences to meet changing business and market requirements.