Destination Development & Marketing

Destination Development & Marketing is the way a Destination Management Organisation (DMO) effectively differentiates itself from its competitors by capitalizing on its strengths (both current and potential) to provide consistently better value to customers than its competitors. In principle it’s that simple, but it means a lot more than getting creative with the marketing mix.

Where, how and when to compete

Armed with a thorough understanding of the destination’s capabilities and aspirations, the customer market and the competitive landscape, the Goal of Destination Development & Marketing is to maximize the destination’s positive differentiation over competitors in the eyes of its target market. It does this by answering 3 key questions; where, how and when should the Destination compete. In understanding this, it’s no surprise that a Strategic Marketing Plan will often lay a framework for fundamental change in the way a Destination Management Organisation works and how it engages its markets.

EBI brings global marketing expertise

The EBI team, starting with Roger Charles and Joel Marier, but encompassing the full team, brings global marketing expertise and infrastructure development understanding (hotels, youth hostels, historical sites, botanical gardens etc.) to the DMOs and businesses seeking to enhance their profile in the global market place. We work with all the stakeholders in DMOs to ensure that there is a total buy-in from those who ultimately have to deliver the product and see growth in their respective tourism destination.

We have worked with a range of different DMOs, including the Destination Canada, Destination BC, British Tourism Authority, BETA and the World Tourism Organisation.